"A household residing in the northern part of London is looking for an remarkable and qualified tutor to assist their smallest child on his first steps to growing into an English gentleman."
When reading this post, you might readily skip the term "beginning" as mere a turn of phrase.
Yet, it could be the most important element of this unusual position posting, as it seeks to recruit a teacher for a 12-month-old.
Hundreds of applications have since been sent in since the unnamed family published their call for the £180,000 per year tutor, who has to be "an exceptional individual".
Over the last few weeks, the advert has received interest throughout the media, with many questioning why?
Progressive Approach
Adam Caller, head and founder of Tutors International, which is supporting the family in their hunt, stated that in spite of early skepticism, he viewed the idea "far sighted", and "progressive".
When he met the family, he mentioned they understood the atypical nature of their demand, and how early in age their son is.
Nevertheless, they stated that they "preferred not to postpone any longer" to get a tutor, as they had postponed until their older child was five, and by that stage "cultural bias had already become established".
What precisely did the family indicate by "cultural bias"?
It's "comprehensive", he replied. "The manner you eat, the way you speak".
He said the older sibling had absorbed "really subtle, non-verbal cues" from the family, and had adopted their cultural ways. The family informed the consultant they wished to avoid the same situation to recur with their younger child.
The plan: To engage a British tutor, who should speak with RP, to influence the baby right from the beginning.
Subtle Influence
"A lot of the development at the start here is rather acquired indirectly," stated the CEO.
It's via this osmosis that the family are aiming the child will pick up the UK customs they aim to cultivate.
He noted the tutor had to be someone who studied at "the right kinds of schools – the same kinds of schools as the family plan to send their son to".
"The educator must be the suitable individual, they'll be carrying out things they don't even know they're doing, simply by nature," he said.
Expense Not a Factor
The family told Adam the selected educator should preferably also have understanding of or interest in riding, skiing, artistic pursuits and instrumental training so as to inspire the child in a diverse set of interests.
Furthermore though, he stated the family hoped the tutor to sign up the child on a range of classes so the child would be "pony-riding and learning an tool by the time they are approximately three years old".
In the family's view, assisting their son develop into a "British gentleman" will result in success and create opportunities.
"Considering the pros and cons of that, because it's undoubtedly a class statement," he adds.
Yet, notwithstanding all this instruction in "UK identity", might the child pick up so-called cultural bias from the multicultural family he lives with regardless?
"Absolutely", answered the CEO. "The parents know this might not succeed, but they've simply adopted the view of, 'why not attempt it and let's go as quickly as we can', because the price of it is not relevant," he explained.
Overly Optimistic
There are some in the private teaching field who have these reservations.
An education leader, head and founder of an educational organization, who supplies private tutors, commented that "the development of embracing two identities, or in fact, forming one's identity, is something that must be lived into, not engineered."
He noted that he had emigrated from the Far East to the UK at the age of seven, and had been educated knowing and living dual heritages. He went on to study at the University of Cambridge.
"The concept that a single person can serve as a embodiment of UK identity, a person who can somehow impart the qualities of a British gentleman onto a one-year-old child, seems to me naive and unfeasible," he stated.
"From my perspective, engaging a distinctly British tutor from early childhood will not instantly produce the result they desire.
"I never had such a tutor, and nevertheless I have been privileged enough to experience numerous of the situations they hope for their son."
He continued: "The reality is, cultural identity can not be dictated from the external environment; it must be chosen, and it must come from within."
Purchasing UK Culture
Naturally, Britishness is something the CEO hopes can be instructed – and sold.
"In my view the reality that the international society regards us in this regard is something that we should be cherishing|valuing|appreciating